Online Marketing Versus Traditional Marketing | Online marketing

Marketing has always been an integral part of any business. Without proper marketing, it would be difficult to reach to the customers and run a successful business venture. Marketing is the main channel through which a business owner can reach potential customers and ensure speedy sales. This holds true for online marketing as well. In the past decade internet has made the world a smaller place and today millions of people log on to internet every day. Wouldn’t it be nice if a business could tap even a small segment of this huge internet traffic for marketing? Online marketing lets you do just that.E-marketing, as online marketing is commonly referred to, is slowly but surely taking over the conventional forms of marketing like newspaper ads, yellow pages, billboard etc. Today everybody uses the internet and you can easily promote your product to your potential customers. There are however a few skeptics who still think that the old methods work best for them. The old methods of TV and newspaper advertising, pamphlets, etc. can work well but not without costing you a fortune. Your marketing campaign has to be designed with an elaborate budget and you have to ensure that it conveys the message to the customers every time you start a new campaign. That is not the case with online marketing where you get a ready customer base consisting of millions of internet users and you can promote your product to these people in a few minutes every time you plan a new marketing campaign. No matter if you are a company from San Francisco but through online marketing, you can still grasp the attention of a customer from Asia or Australia or even Antarctica.The costs involved in online marketing are not only low but also give you the best value for money. Imagine trying to promote your product to 100,000 people using direct mail. That will easily cost you around two to three thousand dollars, whereas if you spend the same amount of money on an online marketing campaign you can promote your goods to double the number of people in one tenth of the time spend on sending mailers. Using the tools for evaluating online marketing, you can also analyze statistics like the number of visitors to your site, how much time they spent on your site, how many of them bought products and so on.With the help of online marketing you also get a chance to get instant feedback from your customers. A service provider can talk to the customers directly and get to know how well the products have been received in the market. To maintain a loyal customer base many companies offer great discounts or special offers to customers who provide feedback or who subscribe to their product testing. This gives the manufacturer a huge advantage of testing particular merchandise before launching it to the whole world.While this form of marketing is very rewarding one must not forget that it requires careful attention to detail. A manufacturer must be ready to adapt to the needs of the customers very quickly. To give your competition a run for their money, you must receive feedback, be it positive or negative, and work on it so that your customers are impressed. Online marketing has become very popular in this era of World Wide Web and there is no reason why it should not be put to use. It provides a wider reach, is less expensive, is fast and effective, is flexible and can be easily set up. Compare this to traditional marketing that is time consuming, more expensive, slower in pace and rigid in nature. No matter how big your company is, online marketing can help it reach a huge customer base and take it to dizzying heights.

Eating Insects for a More Sustainable World | Livestock

When people think of insects, they think of pests and carriers of diseases that exist to only to be bothersome and must be eradicated on sight. But what if insects can be a beneficial factor in our everyday lives and the environment? What if insects are grown specifically an a reliable food source? You must think that’s crazy and creepy, but humans have been eating insects for thousands of years and still are enjoying them around the world.There are currently over 1,100 species of edible insects that are known, with 80% of the world’s nations eating insects. Evidences even suggest that entomophagy, or the human consummation of insects, was an important part of the diets of humans before the use of tools for hunting and farming. Insects were readily available, numerous, and – most importantly – stationary, like bee hives and ant colonies.The biggest benefit of eating insects is the reduced environmental impact of cultivation them compared to chicken and cattle. The cultivation of edible insects require significantly less resources – land, feed, and water – to produce comparable biomass of animal livestock. For example, the water required to raise 150g of grasshopper biomass is insignificant compared to 3,290 liters of water to raise the same biomass of cattle.In addition, insects generally have very efficient food conversion rates compared to common animal livestocks. When reared and fed with equal quality of food used for traditional livestock, crickets showed to have a conversion rate twice that of chicken and pigs, four times that of sheep, and six times that of cattle, even when losses due to trimmings are accounted for. On top of all that, insects reproduce and mature at much faster rate than animals. Many female insects can lay thousands of eggs in a 3-4 weeks time with many insect species maturing in weeks.According to the UN Food and Agriculture Organization, animal agriculture “emerges as one of the top two or three contributors” to environmental issues. Animal livestocks have significant impact on climate change, air and water pollution, land degradation, loss of freshwater, deforestation, and reduction of biodiversity due to land clearing. Animal livestocks and supporting feed crop agriculture use up more land than any other human activity or enterprise. In short, our current animal agricultural system is not sustainable as global demands continue to grow exponentially and environmental pressures are at a critical level.The biggest hurdle for many people in Western nations is overcoming their fear of the insects. Stray from the norm and be a bit adventurous, who knows, you might actually like them. They might be the food of the future. On a side note, I would start with grasshoppers as they are quite crispy, like eating chips.

Memorializing a Pet Forever! | Pets

While death is always hard to understand and difficult to bear, it can be especially heartrending when we lose a pet. Our pets love us unconditionally, and we build a strong relationship with them by taking care of them day after day. If your pet has passed away, then you may be looking for ways to honor or remember him. Here are a few beautiful ways that you can pay tribute to your pet after his passing.Burial StoneIf you live in a city or town, there is likely a pet cemetery nearby. You can purchase a plot in which to bury your pet. You can then hold a graveside service that is similar to those that are held for humans. Caskets and monuments are available for different types of animals, and some pet cemeteries even have pastoral services to help you during your grief.If you have buried your pet in a pet cemetery, then you may want to buy a monument or burial stone in remembrance of your friend. Choose something that makes you smile or feel peaceful when you gaze upon it. This is also a great way to pay tribute to your pet if you have buried him in your backyard. You can choose a stone or monument that adds character to your outdoor area while also allowing you to remember your pet.Cremation UrnsIf you have had your pet cremated, you can still find a beautiful way to memorialize him. There are many pet memorial urns on the market that you can use to store the ashes of your pet. You will first need to contact a pet cemetery to see if they offer pet cremation services. You can also ask your vet to recommend a company. If you want the remains of your pet, you will need to specify that you want an individual cremation, which means that your pet will be the only animal in the chamber. Otherwise, several animals are cremated together, and you will not know if the ashes you receive are those of your pet or another animal. Many cemeteries and cremation specialists offer a certificate so that you can have the peace of mind that comes from knowing that your urn is filled with ashes from your pet alone.Once your pet has been cremated, the remains will be given to you in a plastic bag. You can transfer the ashes into the urn yourself, or you may ask a friend or loved one to do it for you. You can then place the beautiful memorial urn somewhere where you will be reminded of the love you have for your pet.Whether you decide to bury your pet or cremate him, there are many options available to memorialize him. Headstones, monuments and cremation urns are wonderful ways to pay tribute to your pet as you fondly remember your time together.